David Lee

As the founder of Do What Works, my goal is to take the best practices and lessons I learned from working with Fortune 500 companies and bring them to the mid-size market and help our clients grow their business.
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Recent Posts

8 min read
SEO - May 9, 2019

How to tell if your SEO strategy is working: 3-year case study

You want to drive qualified traffic to your website. I know I do.
3 min read
Sales Enablement - Jan 22, 2019

The New Sales Funnel: How B2B buyers make purchasing decisions

  Attention Sales: Today’s B2B buyers spend about 60% of their time identifying their problem, exploring...
4 min read
Sales Enablement - Jan 11, 2019

Hubspot vs Wordpress:  How to decide by answering just one question.

Full disclosure: we are a Hubspot partner. But don’t let that stop you from reading why we firmly believe...
3 min read
Business Strategy - Dec 25, 2018

Gartner Report 2019: CMOs are spending more on technology and less on people.

Every year, Gartner releases their CMO Spend Survey. Here is our take on the top four trends that CMOs...
6 min read
Manufacturing Marketing and Sales - Dec 5, 2018

Manufacturing Content Marketing Benchmarks - 2019

This year’s manufacturing report from the Content Marketing Institute (CMI) shows that there are some...
2 min read
Business Strategy - Jun 28, 2018

Why Retainers Work Better for Us and our Clients

One of the fundamental changes we made to our business model in 2018 was a shift from one-off projects to...
3 min read
Manufacturing Marketing and Sales - Jun 18, 2018

5 Reasons to use E-commerce for your Manufacturing Website

When designing your manufacturing website, selecting an e-commerce platform can save you a significant...
4 min read
Manufacturing Marketing and Sales - May 29, 2018

Marketing 101 for Manufacturing Companies

When it comes to manufacturing companies, creating blog articles and marketing content can be tricky...
4 min read
Business Strategy - Mar 26, 2018

Learn How to do Proactive Prospecting the Right Way

We do inbound marketing; we don’t need to go out and proactively prospect for new clients! Just like in...
5 min read
Manufacturing Marketing and Sales - Feb 6, 2018

Manufacturing Content Marketing Benchmarks - 2018

Every year the Content Marketing Institute releases its annual benchmark report on the manufacturing...
5 min read
Web Design - Jan 5, 2018

HotJar: An Essential Tool to Increasing the Number of Leads from your Website

Is your website bringing in the leads you need? If not, one of the reasons could be that you haven’t...
3 min read
Web Design - Dec 27, 2017

Three Reasons Why Your B2B Website Needs to be Mobile Friendly

If you are frustrated because your marketing efforts aren’t producing the results you’re looking for, one...
7 min read
Business Strategy - Oct 24, 2017

Three Life Lessons I Learned From My Black Belt Test

For this article, I wanted to share with you my personal experience of preparing for and taking my black...
4 min read
Web Design - Oct 23, 2017

Web Design Trends

As we enter into the 4th quarter of 2017, I’m going to make a couple of predictions on web design trends...
6 min read
Marketing Strategy - Oct 11, 2017

Should You In-House or Outsource Your Marketing?

Whether you should outsource your marketing is one of those questions that just about every company...
4 min read
Marketing Strategy - Oct 5, 2017

Why Thought Leadership is the New Secret Sauce

Companies who believe that they have a special feature or technique that makes them unique or provides a...
5 min read
Marketing Strategy - Sep 27, 2017

How much should I spend on marketing? (Updated for 2020)

As part of your annual budgeting, planning and forecasting process, one of the key items that you should...
4 min read
SEO - Sep 5, 2017

How Has SEO Changed?

As we approach the end of 2017, one trend is perfectly clear: Search Engine Optimization (SEO), has...
2 min read
Manufacturing Marketing and Sales - Aug 31, 2017

What Your B2B Buyers Want on a Manufacturing Website

In the past, manufacturing companies could have a simple website that was basically a digital business...
3 min read
Blogging - Aug 28, 2017

How Blogging Helps Sales Prospecting

Prospecting can be a daunting task. But, fortunately, there is a way to help your sales team to send out...
3 min read
Marketing Mistakes - Aug 15, 2017

Marketing Mistakes: The Lazy Copy and Paste

We’ve all been there.  Maybe you had a tough day and it’s 10 o’clock at night; maybe you ran out of...
5 min read
Marketing to Millennials - Aug 8, 2017

How to Market to Millennials

To my fellow Gen Xers (born 1965-1980) and my wiser Baby Boomers (born 1946-1964), The Millennials (born...
4 min read
Web Design - Jul 24, 2017

How Much Does a Website Cost?

As most experienced project managers know, there are three constraints to manage: Cost, Scope and Time.   ...