David Lee - May 3, 2017

How to Future Proof your Business Email

All businesses need to watch their expenses, but as a new business, it’s even more critical because every penny counts. I get it—you work out of the garage or your bedroom; your computer and monitor are from four years ago; you are juggling dozens of balls in the air. The thought of a painful email migration in three to five years is not on your top ten list of priorities.

But three of the top ten things you probably want to cross off as fast as possible are getting your business cards, developing a website and setting up an email address. In today’s world, all three are necessary for you to network, communicate with prospects and establish yourself as a legitimate business.  

When it comes to websites and business cards, this is actually an area that your new business can invest “lightly” in. The simple fact is that your first new clients are more likely to hire your company because of you, not how cool your business cards look or how good of a conversion funnel your website has. When it comes to email, most savvy business owners understand that having their own business email address, such as Myname@Mycompany.com, is much more powerful than Mycompany@gmail.com.

But all too often, I see business owners opt for free or low-cost email solutions. While this may make sense in the beginning, once your company grows beyond yourself, you will find that these low-cost solutions start presenting some serious problems in terms of scalability, availability, and features. More importantly, if you do decide to move off of your free or low-cost email providers, you’ll find that keeping and/or transferring all of your old email addresses to your new provider is itself a major project.

This is why I recommend you consider Google Suite or Office 365 (Business Premium). While there are a lot of articles about Google Apps vs. Office 365, I think the basic question is: Do you need to use Microsoft Word, Excel, and/or Powerpoint?  

If you absolutely need and can’t stand the thought of going a day without Word, Powerpoint or Excel, you will want to take a close look at Office 365—Business Premium. If, on the other hand, you don’t need the Microsoft applications, you should seriously consider Google Suite.

Both Google and Microsoft have enterprise class email servers that have robust security, high availability and excellent reliability—the essential ingredients to a mission-critical application like email. But more importantly, both platforms will future-proof your email by not forcing you to a different platform.


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Written by David Lee

As the founder of Do What Works, my goal is to take the best practices and lessons I learned from working with Fortune 500 companies and bring them to the mid-size market and help our clients grow their business.