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Marketing Strategy - Dec 31, 2017

How to Calculate Marketing Metrics that Matter

As marketers, we work tirelessly to move the needle on what often seems like a laundry list of metrics. We...
6 min read
Marketing Strategy - Oct 11, 2017

Should You In-House or Outsource Your Marketing?

Whether you should outsource your marketing is one of those questions that just about every company...
4 min read
Marketing Strategy - Oct 5, 2017

Why Thought Leadership is the New Secret Sauce

Companies who believe that they have a special feature or technique that makes them unique or provides a...
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Marketing Strategy - Sep 29, 2017

Why Does My Business Need a Buyer Persona?

The marketing game has changed over the past few years. Marketers have switched to content based marketing...
5 min read
Marketing Strategy - Sep 27, 2017

How much should I spend on marketing? (Updated for 2020)

As part of your annual budgeting, planning and forecasting process, one of the key items that you should...
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Marketing Strategy - Sep 20, 2017

Why Your Marketing Strategy Needs a Content Calendar

Providing valuable content to your followers and customers is one of the main goals of any Inbound...